Before Deadpool 2 hits theaters May 18, 20th Century Fox is partnering with Omaze to offer fans some one-of-a-kind movie swag, all in the name of helping F–k Cancer, a North American charity focused on early detection, prevention and offering support to those affected by cancer.
To promote the initiative, Ryan Reynolds slipped on a custom suit, ditching his character’s familiar red look. “Oh! Hello there! You may be wondering, ‘Why the pink suit?’ Well, so the world can see that I have a big ol’ heart-on—that’s heart with a ‘t’—for my new obsession: Pink. (The color, not the pop singer.) Personally, I’m more of a Céline kind of guy,” the mercenary quips in a promo video. “Pink is tied like a beautiful ribbon to a cause very close to me: Cancer.”
The charitable partnership was announced during FX’s premiere of the first Deadpool movie. There are donation tiers, and different levels unlock exclusive merchandise: $10 gets 100 entries, $25 gets 250 entries, and so on; some of the in-demand prizes include autographed Deadpool DVDs and Deadpool 2 posters, plus an outgoing voicemail message from Deadpool.
A grand prizewinner will be announced after May 21.