A vile Instagram ‘hate page’ has been dedicated to a close friend of bullied Akubra girl Amy ‘Dolly’ Everett who committed suicide aged 14.
The shocking social media account, which has just one follower and four photos, bills itself as the ‘Katelyn Simpson Hate Page’.
Cruel comments litter the anonymous account, mocking the young Northern Territory girl’s fashion choices and taking aim at her love for horses.
It comes just days after the 15-year-old rodeo champion’s father spoke to Daily Mail Australia to reveal the relentless online torment suffered by his daughter.
‘Why don’t you just go cut your wrist until you bleed out, you’ll do everyone a favour. Go do what Dolly did, it should’ve been you not her,’ one message read.
Scroll down for video
A vile Instagram page has been set up mocking rodeo champion Katelyn Simpson, who is 15
Speaking to Daily Mail Australia on Saturday, Katelyn’s father Russell Simpson said ‘when they mentioned Dolly, I just lost it’.
Amy ‘Dolly’ Everett, from Katherine in the Northern Territory, took her own life on January 3, after being ‘overwhelmed’ by cyber bullies.
Her death sparked a national debate about the state of bullying within Australia.
‘Because we know Dolly and her family, it’s just heart-breaking. I don’t know how to put it into words or describe the feeling, but it really knocked me,’ the Darwin man said.
Mr Simpson said the messages sent to his daughter in the wake of Dolly’s tragic death were like a slap in the face.
Mr Simpson revealed his daughter Katelyn had been the subject of online bullying since she was about 12-years-old.
He said he didn’t know the extent of the abuse until a concerned parent phoned him on Saturday.
‘Katelyn begged people not to tell us because she thought she could handle it… we only found out when a friend of hers’ mother rang today and let us know what was going on,’ he said.
Mr Simpson discovered Katelyn was repeatedly trolled by a person she knew, masquerading as a ‘fake account’ on the messaging app, Snapchat.
Mr Simpson and his wife Kathy were shocked to discover just how vile the abuse was.
‘Stop telling everyone you’re a virgin, no one believes it,’ one message read.
‘Get some contacts or something, or get braces to fix up your grotty ass teeth and that over bite makes me want to kill myself.
‘Also cut your hair, or do you want it long so all the boys can pull it? Seriously, fix yourself.’
The person went on to bully Katelyn about her success in rodeo, which has taken her all the way to the US to compete.
‘Winning Warwick rodeo was definitely a fluke, you aren’t that good honey. So you should just continue f***ing all those bullriders that are way too old for you,’ the bully said.
Mr Simpson said he nor Katelyn knew who the bully was but vowed to find out.
He expected it was a teenage girl who knew Katelyn and was ‘jealous’ of her accomplishments in the sport, but feared it could even be ‘a disillusioned parent’.
Mr Simpson said the messages were the end of the line for him, and he would not sit back and allow the abuse.
He said he was in the process of compiling all the messages to take to the police.
The Darwin father said Katelyn was strong and could deal with the abuse, but feared other children her age were more vulnerable.
‘We know our daughter very well, and she’s very strong. But a lot of these kids aren’t as strong and I would hate to think it was happening to a friend and something terrible happened,’ he said.
While Katelyn put on a tough facade, Mr Simpson admitted he didn’t know ‘what was festering underneath’.
‘We can only see what happens on the outside, but we don’t know what’s happening on the inside,’ he said.
‘I found my breaking point today, what’s hers?’