Senior police say they are shocked brazen Perth drivers continue to flout the road rules, including one motorist nabbed watching a movie while driving to work.
Police claim the driver was spotted by officers holding the phone against the steering wheel as she drove through heavy morning traffic in the city.
She was one of 44 motorists nabbed on their phones in just two hours.
During the police blitz, motorcycle officers used mounted helmet cameras to record offending drivers before pulling them over and issuing infringements.
The penalty for using a mobile phone while driving is a $400 fine and the loss of three demerit points.
Acting Traffic Inspector Levinia Hugo said the problem had now reached “epidemic” proportions with motorists not learning.
In the first six months of 2017, police issued 9017 mobile phone fines – a massive 37 per cent jump from the 6567 fines in the same period the year before.
“The use of mobile phones has been identified as a significant causal factor in serious and fatal crashes,” Insp. Hugo said.
“The minute you pick up a mobile phone and become distracted it is a risk to anybody that is near or around you.
“I am hoping drivers will take responsibility for their actions and understand that even quick distractions can result in a serious or fatal crash.”
Police claim some of the drivers caught in the operation tried to hide their phones under their seats or argue they had not using them at all.
Insp. Hugo said video evidence collected by officers made fighting infringements almost impossible.
“A lot of times you are detected using a device before you see the police,” she said.
“We have unmarked motorcycles that are actively targeting these offences and they look like an ordinary motorcycle rider.”
Acting Road Safety Commissioner Teresa Williams said people who felt compelled to reach for their phone when message came through or they stopped at the lights needed to change.
“Put your phone on silent, put it in the glove box or even lock it in the boot, as that call or text can wait,” Ms Williams said.